Systemizing the
creative chaos.

I started as a musician: producer and guitarist. That work taught me to create from scratch, iterate fast, and shape something real without perfect clarity. That creative discipline still drives how I build.

Then I spent four years at Apple as a Creative Pro, teaching sessions on music creation, coding, and design. It sharpened what most technical builders never develop: translating vision into execution without erasing what makes the work yours.

After that, I built Weddings by Tré, inspired by my father. It taught me service quality, high-stakes communication, and operational consistency under real pressure.

Those experiences became the foundation: creative intuition, human-centered guidance, operational rigor.

I don’t treat automation like a tool problem. I treat it like a design problem: how work should move, where judgment stays human, and how systems scale without breaking the business or the people inside it.

I build workflows that remove drag and keep execution moving:

• Capture inputs cleanly (leads, requests, updates)
• Route work automatically (clear ownership, zero dropped handoffs)
• Draft responses in your voice (context-aware, human-sounding)
• Sync state across tools (a single source of truth)
• Add observability (you can see what’s working and what isn’t)

Tool-agnostic by design. Built around how you operate, then made to scale.

After losing my father, I learned what matters: time with people you care about, work that compounds, and systems that protect your attention.

I build automation so founders can stop drowning in their own growth and focus on the work only they can do, the decisions that move the business forward, and the life they’re building outside of it.